AI Insights · Timothy · July 2025
Top 5 Consumer Finance Apps on Android in South Africa: Q2 2025
Explore the performance of the top 5 consumer finance apps on Android in South Africa during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, Splitwise showcased impressive revenue growth, peaking at approximately $222 in the week of June 23. Weekly downloads fluctuated, hitting a high of 342 by the end of June, while active users experienced a decline from 8.5K to 7.7K over the quarter.
Wallet: Budget Expense Tracker saw a steady weekly revenue, with a notable increase to $149 in late June. Downloads reached a peak of 380 in mid-May, and active users showed an upward trend, ending the quarter at 812.
YNAB had a variable revenue pattern, with a high of $167 in early April. Downloads were relatively stable, peaking at 88 by the end of June, and active users increased from 212 to 241 throughout the quarter.
Budge・Savings & Budget Planner experienced a decline in revenue, with a low of $45 in late June. Downloads fluctuated, reaching a maximum of 191 in late March. However, active user data was not available.
Budget planner—Expense tracker had consistent revenue, peaking at $88 in mid-June. Downloads grew steadily, reaching 258 in late June, while active users showed a slight decline from 923 to 716.
These insights are sourced from Sensor Tower, where more detailed analytics are available for further exploration.
